Bachelor's Degree in Communications and Mass Media

The communication and media sector is evolving and transforming, but it always remains one of the most important in the lives of people and nations. This explains the stable demand for specialists who have the necessary knowledge and skills to work in modern formats.

For the past 15 years, Canada has been one of the world leaders in the media education sector. Training programs are revised and refined in accordance with the development of technology and the emergence of new formats and tools. This ensures that students have up-to-date knowledge and skills and are ready for real work immediately after graduation.

In Canada, one of the most progressive and popular programs of study is offered by Seneca College. The Bachelor of Communications and Media program will prepare students to apply best practices in developing and applying strategy to achieve the goals of any organization.

In addition to basic communication skills, this program focuses on learning new emerging industry trends such as artificial intelligence, digital literacy, and effective use of digital channels.

Honours Bachelor of Communications & Media (BCMM) Program Content

This program is a 4-year program of study, and upon successful completion students receive a Bachelor of Arts degree with honors.

The program is based on communication theory and professional practice. It also includes leadership, business management, design skills, and more, so that graduates are well prepared for the future workplace.

The program is offered in a variety of formats: face-to-face, online, or in a hybrid format (part online, part face-to-face). This is quite reflective of the structure of working in the real world. Team projects and internships in real companies are part of the training, which provides the necessary practical experience.

The training program includes the following courses:

  1. Information theory and interactivity;
  2. Introduction to audio and video production;
  3. Writing Strategies;
  4. Media, Law and Ethics;
  5. Information product development, infopreneurship and communication structures;
  6. Media and Culture;
  7. Web development and design;
  8. Social media and content management;
  9. Artificial Intelligence for Communicators;
  10. Business for Communications and Media and many others.

In the final year, students choose a narrow specialization, such as "public relations", "social media", etc., create group and individual projects, which they can then include in their professional portfolio.

Training includes a minimum 1 semester internship (minimum 420 hours of work) in a paid or unpaid position.

As a result of the training, students will acquire the following skills:

  1. Research, plan, analyze, contextualize, implement and evaluate communication strategies across multiple platforms.
  2. Understand the potential uses and misuses of data analytics, artificial intelligence, and social media.
  3. Develop communications strategies based on qualitative and quantitative research integrating art, communications, artificial intelligence tools, design, technology, and business.
  4. Know the fundamentals of entrepreneurship.

Career prospects

Graduates of the Bachelor of Communications and Media program receive a well-rounded training that enables them to realize their potential in a variety of careers:

  • Corporate sector;
  • internal and external communications;
  • public relations;
  • marketing;
  • event planning;
  • advertising;
  • company development for different organizations;
  • digital content creation;
  • political and community events;
  • multimedia development;
  • project management, etc.

Graduates can apply for jobs such as:

  • Communications Specialist;
  • marketing communications coordinator;
  • public relations coordinator;
  • advertising coordinator;
  • digital content specialist;
  • account manager at a public relations agency;
  • social media specialist;
  • advertising;
  • corporate communications coordinator;
  • public relations specialist;
  • content editor;
  • copywriter, etc.

Cost of education

For the academic year 2024/25, the tuition fee for the Honours Bachelor of Communications & Media (BCMM) program for international students is CAD 26925 per year.

Also, about 800 CAD per year will be required to pay for study materials, etc.


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